Enter in NotLife Show your night live and attract new customers every day!
Put your venue in the spotlight!
Introduction
NotLife :allows venues to showcase live events and attract new and existing audiences
vast.
Accessibilità: Users can see what's happening inside the premises in real time,
choosing the ones they prefer to visit.
Unique Positioning: NotLife is the only app with an exclusive focus on live events and nightlife, creating an immersive experience.
Descrizione dell'Applicazione
Schermata Principale
• La schermata principale di NotLife, con il titolo “Dove andiamo?”, accoglie l’utente e mostra una serie di icone circolari che rappresentano diversi locali, come fabric, Lidra, mama, Albertinie Notlife.
• Each icon corresponds to the Instagram stories published by the individual venues. Thanks to an automated integration, the stories published on Instagram by partner clubs are displayed directly in this section of the app.
• Users can then view Instagram content in real time, including photos and videos from stories, without having to leave the app. This feature allows you to preview the atmosphere of the evening and the activities of the venue, making the app a single point of access to discover the social content of the venues directly on NotLife.
• In the center of the screen, the NotLife logo is visible, immediately after random live broadcasts will appear, for the moment there is a video explanation, Below, there are buttons for sharing the video on WhatsApp and Facebook, encouraging the spread of the video among users.
• The “Coming Soon” section and quick links such as “More Live”, “Disco Club” and “Book” help users easily navigate through the categories of available events
altre dirette
•La sezione “altre dirette” permette agli utenti di trovare eventi live in corso nei locali più vicini,
• Live streams are displayed as video previews with the venue name. For example,
“Diretta MAMA” e “Diretta ALBERTINI” sono due live disponibili in questa schermata.
• The “See All” option allows users to explore a complete list of live events
nearby, making it easier to choose the event to attend
Locandine Eventi
• In this section, the app displays posters for upcoming events, such as “Neon Vibes” and “Electric Pulse,” designed with colorful graphics and details about the artists.
• The posters are easy to consult and allow users to know in advance the scheduled evenings. The availability of upcoming events is indicated with the “Coming soon” label, which allows users to plan their participation.
Book Skip the Line
The “Skip the Line Booking” feature offers users the ability to purchase skip-the-line tickets to avoid queues at the entrance to venues.
• This option makes NotLife not only a platform for viewing events, but also a means to improve the user experience when accessing venues.
Timer e Statistiche
La schermata con il conto alla rovescia mostra agli utenti quanto manca all’inizio di un evento, creando attesa e coinvolgimento. Subito sotto, vengono mostrati il numero di visualizzazioni della pagina e il numero di utenti attivi in tempo reale, fornendo feedback sull’attività degli altri utenti e sulla popolarità dell’evento.
Ricerca Locale e Geolocalizzazione Dirette Vicine a Te
• The location-based search function allows users to find the nearest venues within a selectable radius (e.g. 100 km).
• Users can sort results by distance and access specific details about the venue, such as address, phone number, opening hours and features to view the location on a map or start a live stream.
Schermata Locale con Opzioni di Condivisione e Acquisto
• While watching a live broadcast of a venue, the user can share the event on social media or
access the “Purchase Skip the Line” option directly from the screen.
• The venue's Instagram page is also integrated, showing previews of published photos and videos, to offer users a complete immersion in the venue's atmosphere.
8 Social and Chat Integration
The social section allows users to view the official Instagram profile of NotLife or the venue itself, with a button to open the full profile.
• An integrated chat allows users to interact in real time during the event, creating a social and sharing experience during the evenings
Mappa con Posizione del Locale
• L’integrazione con Google Maps mostra la posizione esatta del locale, come “mama club”, facilitando agli utenti la navigazione fino alla sede dell’evento.
• There are buttons for quick sharing on the main social media such as Facebook, Twitter and YouTube, promoting the diffusion of the evening among the user's contacts.
Detailed plan
Introduction to NotLife
Scopo: NotLife allows venues to showcase live events and attract new and existing audiences
vast.
Accessibilità: Users can see what's happening inside the premises in real time,
choosing the ones they prefer to visit.
Unique Positioning: NotLife is the only app with an exclusive focus on events and life
live night, creating an immersive experience.
Main Functions
Diretta Streaming: Real-time viewing of discos and clubs, with a
live overview of events.
Geolocation: Users can find the nearest venues and access the live broadcast for
evaluate the atmosphere.
Prenotazione e Biglietti: NotLife allows the purchase of tickets, including “skip the line” tickets,
for a no-wait experience.
Sezione ‘Home’ Premium: Greater visibility for venues that choose to be first
plan, making NotLife an effective promotional tool.
Promozione sui Social Media: Inclusion of social feeds, stories and events on YouTube channels,
NotLife's Instagram, TikTok and Facebook to expand the venue's exposure.
Strengths
Visibilità Estesa: Live broadcasting allows for continuous visibility that attracts a
local and tourist public.
Collaborazione con Marchi Rilevanti: Potential support and collaboration with large
brands, increasing the awareness of the place.
Dati e Statistiche: Detailed reports to show engagement and visibility effectiveness
advertising, useful for demonstrating the value of collaboration.
Advertising Strategy
Pubblicità sui Social Media: Creating promotional content on social media
NotLife to present the venues, with a focus on events, special evenings and unique offers.
Collaborazione Social: NotLife is committed to automatically publicizing content
social media of the premises, such as photos and stories, to keep the attention of the users.
Video Promozionali su YouTube e TikTok: Live broadcasts, special events and evening summaries
will be broadcast to increase the notoriety of the place.
Supporto Continuo alla Promozione: NotLife will ensure extensive advertising on all its
channels, increasing the venue's digital presence.
Geolocation & Tourists
Discover the Nearest Places
• Integrated and Accessible Map: When opening the NotLife app, users can see
an interactive map that identifies the premises closest to their location. With just one touch,
the tourist can orient himself and quickly choose the place to explore.
• Automatic Position Recognition: The app asks for permission to access the
user's location, making it easier to search without having to manually enter any
address.
View Live Atmosphere
• Real-Time Streaming: Thanks to the live broadcast, tourists can immediately see what is happening
happening inside the venue. It's like giving them an open window into the environment of the
nightclub: they can rate the music, the number of people and the general energy of the evening.
• Assistance in choosing: If the tourist is undecided between several options, NotLife makes the choice
simple by showing several nearby clubs and allowing you to compare them in real time.
It's a unique way to choose the right venue for your style.
Ease of Access and Navigation
• Address and Integrated Navigation: Once the tourist selects the place he wants
visit, NotLife provides information on the exact address and the ability to start the
navigation to reach the place.
• Ticket Reservation and Skip the Line: Tourists can purchase tickets and, if available,
select the “skip the line” option, avoiding queues and improving the overall experience.
Multilingual Experience and Tourist Support
• Multilingual Availability: NotLife is designed to be accessible in multiple languages,
ensuring that international tourists can also easily use geolocation and
all other functions.
• Promoting Local Exploration: The geolocation function, associated with the
direct, encourages tourists to discover new places and fully enjoy the nightlife experience
of the city, finding in a few moments the liveliest and most suitable places for your tastes.
This feature makes NotLife an essential tool for tourists, offering access
immediate access to the city's nightlife scene and making it easy to discover the best venues in the surrounding area
Strategy & Growth Opportunities
Introduction and Objectives
• Connection with the Local: NotLife aims to bring the local nightlife directly to
in the hands of users. This continuous presence allows you to attract new customers and
build loyalty among those who already frequent.
• Unique Value: The ability to broadcast the atmosphere and events of the venue live.
This not only generates curiosity but creates an engaging experience for the user,
encouraging him to visit the place.
Camera Proposal
• Free and No-Obligation Installation: As part of the launch of NotLife, we are offering
premises the free installation of the camera. In this way, the premises will not have to support
initial costs, but you will be able to benefit from live streaming immediately.
• Camera Quality and Safety: We use high quality cameras, with
RTMP technology, H.265+ and advanced video compression functions, which ensure a
smooth and clear transmission. The camera is installed in a way that respects the privacy of the
customers, with shots that focus on the general atmosphere of the place.
Structure of the Services Included
• Live Broadcast in the App: The installed camera is directly connected to the app
NotLife, visible to users at any time.
• Access to Viewing Statistics: The venue will be able to view the data in real time
relating to the number of viewers and the level of interest, demonstrating the impact of the live broadcast.
• Promotion on Social Channels: In addition to the live broadcast, the best events will be advertised on
YouTube, Instagram, Facebook and TikTok, increasing interest and attendance.
Continuous Support and Maintenance
• Camera Management and Technical Assistance: We provide ongoing support,
monitoring the operation of the cameras and resolving any technical problems,
without impact on the premises.
• Constant App Development and Updates: NotLife is committed to improving
the app constantly, with updates based on the needs of the premises and customers.
Conclusion and Final Proposal
• Zero Initial Costs, Guaranteed Visibility: The proposal is simple and direct: the installation
of the camera is free of charge, and the venue immediately begins to benefit from the visibility
offered by NotLife.
• Flexibility and Enhanced Collaboration: If the venue wishes to expand its
presence, can choose to invest in additional advertising spaces and promotions on social media
of NotLife, obtaining maximum visibility
Notlife in Hotels
NotLife’s plan to promote the app in hotels stems from the idea of intercepting tourists directly where they are staying, offering them a unique tool to discover and enjoy the city’s nightlife. In collaboration with hotels, NotLife aims to place promotional materials, brochures and interactive displays in common areas, such as the lobby and concierge, where app representatives or hotel staff can easily explain the app’s features to new arrivals.
The main goal is to allow tourists to access a platform that shows live events at the most popular venues, offering a visual and interactive overview of the city's nightlife. NotLife allows tourists to "peek" into venues in real time, helping them choose destinations that best align with their preferences for the evening. Through the app, users can geolocate themselves to find the closest venues, visualize the current atmosphere and even purchase "skip the line" tickets for specific events, eliminating the need to wait in long lines and ensuring a seamless experience.
The presence of NotLife in hotels not only makes the app more accessible to tourists, but also strengthens the network of affiliated venues, which benefit from the increased visibility. The participating venues therefore gain a competitive advantage, becoming the first entertainment options for tourists who use NotLife. This promotion plan aims to create a synergistic ecosystem between hotels and venues, turning NotLife into a strategic ally both for tourists, who can discover the best of nightlife, and for venues, who increase their clientele and visibility.
Notlife under the Sun
NotLife's plan for beaches aims to intercept tourists and young vacationers directly in the most popular leisure spots, such as crowded beaches, where relaxation and curiosity for new experiences are at their highest. Thanks to the presence of NotLife representatives, recognizable by their uniforms with the logo and with tablets in hand, tourists on the beach have the opportunity to discover the application in an informal and welcoming context. The representatives approach people with a friendly approach, explaining to them how NotLife can enrich their vacation evenings, allowing them to view the nightlife in the local clubs in real time.
The goal is to offer tourists an exclusive and interactive experience, showing the local nightlife through a virtual window, directly on their smartphone. NotLife allows vacationers to explore the liveliest places, see the atmosphere in clubs, pubs and discos live, and even book entrances or “skip the line” tickets for special events. This experience integrates perfectly with the desire for socialization typical of vacations, offering tourists an easy and innovative way to find out where to go in the evening, without having to travel too much or wait in line.
NotLife’s plan for the beaches takes advantage of the presence of relaxed tourists open to new experiences, creating a direct and immediate contact. The approach to the beaches as a promotional point allows NotLife to reach a wide international audience, attracting not only tourists interested in nightlife, but also those who want to explore new places in an authentic and local environment.
Notlife on Social Media
NotLife’s social media plan aims to build a strong and interactive presence across all major platforms, such as Instagram, Facebook, TikTok, YouTube, and LinkedIn, with the goal of actively engaging both tourists and locals. NotLife uses social media not only to promote the app, but to offer a live preview of the nightlife, events, and experiences available in the cities where it operates.
Instagram and Facebook: These channels are used to share engaging visual content, such as photos and videos of the hottest nightlife events, promote affiliated venues, and engage with users through interactive stories and posts. NotLife regularly posts updates on upcoming events, offers nightlife tips, and lets users preview venues live. Stories and posts showcase authentic glimpses of nightlife, inviting users to join the community.
TikTok: On this platform, NotLife adopts a dynamic and creative approach to attract a young and lively audience. Short videos, viral trends and user-generated content showcase local nightlife and make the NotLife app a reference point for those who want to live unique experiences. Challenges and user-generated content increase engagement and brand visibility among young people.
YouTube: Here, NotLife broadcasts longer content, such as live broadcasts of major events, interviews with DJs and special guests, and shots that tell the atmosphere of some partner venues. YouTube becomes a showcase for exclusive events and offers an immersive window into what the NotLife platform has to offer, creating a visual attraction that invites users to download the app to experience it all in real time.
LinkedIn: To build relationships with potential partners and venues, NotLife uses LinkedIn to showcase the benefits of the app to nightclub, bar and restaurant owners. With targeted articles and updates, NotLife demonstrates how the platform can be an effective tool to increase visibility and attendance in nightclubs, positioning itself as a strategic partner for the industry.
Through the social plan, NotLife aims to create an active and engaging community, where users can share their experiences, discover live events and feel part of a dynamic and modern network. This approach allows to build a strong brand identity, making NotLife a reference point for nightlife and entertainment.
